To make a social change

Nowadays, a well-established discourse is taking place on the subject of the empowerment of women and encouraging them to be present in a large and rising number of fields. More and more women are filling prominent roles and achieving self-fulfillment. However, this trend has not found expression in the children’s clothing industry which, though comprising a central element in our lives, has remained distinctive and gender-oriented (boys – sports, professions, ambitions; girls – rainbows, unicorns and princesses) and really must be adapted to the present times. This is why I decided to create a new and pioneering brand that sets its sights on fashion for young girls, newborn thru age 12. Because it is from childhood that we shape our self-identity and our system of emotions and beliefs.

The Joséphine rêve brand affords an opportunity for a constructive discourse on girls in the context of expanding the possibilities at their disposal. It also encourages cooperation between women and highlights the power that exists in female unity, solidarity, and the knowledge that the success of your “sisters” is your own success as well.

My beloved Grandma Joséphine is my inspiration and role model

The story of her eventful life – long and replete with experiences – of a noble and beautiful woman who was blessed with a hearty sense of humor alongside great wit and an extraordinary analytical mind. My grandmother was unwilling to give up on her dreams, always dared, and was unafraid to speak her mind.  Throughout the years of her life, she operated in numerous fields that were quite unique for women at the time, while raising an exemplary family and being a constant source of pride, not only for me but also for the many people who were fortunate to have known her.

I call on you to take part in the long-awaited change

When a powerful message combines with raw materials made of 100% ecological cotton and natural components only – for the sake of protecting and preserving the environment – with maximum comfort thanks to soft, velvety fabrics designed in a uniquely French-style “flavor”, along with the lovely illustrations, created by the talented Rotem Teflow, the message is expressed even more clearly.  I warmly invite you to give your dear ones – your daughter, granddaughter, niece, friend or a young girl whoever she may be – a marvelous, one-of-a-kind gift imbued with the hopes for a better, more equitable world, which will make a meaningful change in her life and the lives of those around her.

The Joséphine rêve brand was founded with the aim of bringing about this change in Israel and worldwide. Indeed, the world’s viewpoint has got to change, because we women changed a long time ago. We are women of big dreams, women who dare, women who do things to make the world a better place. Women who step outside their comfort zone and succeed in fulfilling themselves.

So, what do you want to be?  A doctor? An astronaut? A pilot? Or perhaps a racing-car driver? The possibilities are open and endless!